Khuch logo ko Soft Influencing new term lagta hoga lekin ye bohot purana term hai. Aap log is term se aware bhi honge lekin bohot bade Marketers and Advertising Agencies apne daily basis me soft influencing ko use karti hai. Chalo iske baare mein aur batate hai
In Short:
Soft Influencing soft approach ki madad se target audience ke dimag me ek particular cheez dalta hai. For example, jaise ki koi bhi soft drink / cold drink ki advertisements se logo ke dimag me Pepsi aur coca-cola ki pictures aa jati hai, jab bhi aap black cold drink dekhte ho to aap use pepsi ya coca-cola kehte ho.
In Details:
Marketers aur bade advertisement players aksar is technique ko silently use karte hai jis se wo products and services ko apne customers ke dimag me dalte hai. Wo sab ye technique Commercials aur bade influencers ki madad se apply karte hai. Influencers use karte hai soft approaches aur activities jo audience ke uper aur dhire se audience products aur services ke sath familiar ban jati hai. Uske baad audience wo he same brand name bolne lag jate hai products aur services ka jo influencer bolte hai. Kisi cheez(product) ko dekhna aur muhh se brand ka naam aana he soft influencing hai.
Soft Influencing
Apko ise dekh kar kya yaad aaya? Sabse pehle apke dimag me kya aaya? Mujhe lagta hai ki detergent nahi aaya hoga jarur surf excel aaya hoga, tide, ya shayad dusra brand lekin detergent nahi aaya hoga. Ye he Marketers ne aap ke sath kiya hai Soft Influencing ka use karke.
Apke dimag me sabse pehle kya aaya? Agar aap Indian hai to jarur apke liye ye Maggi hai aur agar aap Indian nahi hai to ye koi aur brand hai but “Noodles” shabd nahi aaya hoga dimag me pakka.
Soft influencing approach slow and connect fast karta hai. Ab mujhe lagta hai ki apko is term ke bare me pata chal gaya hoga. Mujhe lagta hai ki apke saare doubts clear ho gaye lekin agar kuch reh gaya ho to please comment kare
