We learned about Advertising in the previous article click here to revise the concept. What is Propaganda? I am sure you will know the answer but you will not answer it properly. To know what is propaganda exactly you need to understand the meaning.
What is Propaganda
Spreading information that is not purely correct to influence someone’s opinion is propaganda. Propaganda is a planned effort to spread a misleading idea or a piece of information. Every propaganda’s effect over one day because people know the reality soon. Political parties or social groups use propaganda to promote their point of view.
Propaganda only shows the positive points it doesn’t show the negative side. Sometimes groups or parties use religious propaganda too.
Watch videos of Propagandas are exposed by people
Hindi – IAS COACHING or anti-Hindu Propaganda
English – Nickelodeon Pushes Trans Propaganda On Young Children
Differences between Advertisement and Propaganda
| Basis | Advertising | Propaganda |
|---|---|---|
| 1. Meaning | Advertising is a message that promotes products and/or services. It can be written, oral, visual, audio. | Propaganda is information that aims at misleading or persuading people. |
| 2. Effect | Long-term effect. | Short-term effect. |
| 3. Purpose | To sell products/service/idea. | To Influence someone’s opinion. |
| 4. Sponsor | Paid directly by the identified sponsor. | Paid directly or indirectly by the sponsor. |
| 5. Result | Increase in the goodwill of a company. | Getting majority over something. |
Similarities between Advertisement and Propaganda
- Both modify someone’s perspective or preference.
- Both present selective information.
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