Ultra secularism & woke ads are trending all over the globe. These ads are a hypocritical way of expressing a societal change that is already accepted. No company or ad agency brought a change they just milked an existing change by society and played it safe sounds familiar, right? Companies use to “play it safe” they know their customer base very well that is why they make advertisement like this.
Why They Make Ultra Secularism & Woke Ads
Most companies make an advertisement for awareness of their product the main goal is profit always the companies make woke ads because they want to show that “we are with you” with those who are protesting for a change, often they get success by these campaigns but sometimes they failed to do it because they expressed their message of secularism & Woke by mocking other culture and their traditional values. In India, they always use and target only a single religion, and in most of their ads, they show people of Hinduism Religion always intolerant, angry, and racist. They never show people of other religions do the same on the opposite they show people of other Religions are victims.
You can check these articles and videos if you are not aware of this topic –
- 5 videos that tried to promote Hindu-Muslim unity but ended up deriding Hindus
- DNA Exclusive: Can ‘secular’ advertisements be allowed to play with Hindu sentiments
- Secularism In Indian Ads | Why Are Indian Ads So Woke
Reverse Racism in Ads
In India and some other countries the companies who make advertisements like these always dominate the population of the majority of their country to make new customers from the minority population. Their techniques and messages show that they use reverse racism, one thing is sure that you can’t remove racism by using reverse racism.
In this article, I am going to show you how these companies create ads that hurt the feelings and sentiments of other people which results in bad consequences for them.
One more important thing is that I am not here to create balance and secularism to create an equal situation for both sides. You can see this on the internet people try to blame both sides but I am here to show you the side that is dominated by big players and nobody is noticing their pain. I am just here to try and show you the side that you ignore mostly.
Tanishq Ad Controversy
Remember the Tanishq commercial where they showed Bridal Shower (Godh Bharai) in their ad that got heat too much. The ad showed Hindu customs in the home of Muslims where the bride is a Hindu who married a Muslim man and his family doing her religion’s custom. You can watch the ad here
The ad created heat on social media because the companies and media always show Hindu girls are married to Muslims but no one showed the opposite. Later Tanishq removed that ad, those who were opposing the withdrawal of the ad should clarify if they would accept the advertisement with a Muslim woman being shown as the daughter-in-law of a Hindu family?
According to opindia – A day after Tanishq ad controversy, Titan stock prices drop by 2.58 per cent
Titan, which owns the Tanishq jewelry brand, did not fare too well at the stock market on Tuesday. Its stock prices fell by 2.58% from Rs. 1,257.55 to Rs. 1,224.35. It was a day after Tanishq faced outrage on social media due to its culturally insensitive ad glorifying Love Jihad.
FabIndia ‘Jashn-e-Riwaaz’
As per FabIndia they are –
Fabindia is India’s largest private platform for products that are made from traditional techniques, skills, and hand-based processes.
FabIndia launched a campaign before Diwali 2021 called ‘Jashn-e-Riwaaz’ that objected to yet another appropriation of a Hindu festival and sentiments.
People got triggered because every year companies, celebrities, influencers come on Diwali and give waste and disgusting opinions about Diwali, they tell the public Do and Don’ts of Diwali. After this every year Hindus get frustrated with their biased opinions and false facts so they do not want to see the de-Hinduising of Deepawali.
The ad of the campaign starts with a boy from Rajasthan taking a group of friends belonging to different ethnicities to his home to celebrate the festival of Diwali. While driving the group saw different traditional aspects of Rajasthan, the boy thought how his friends might be perceiving the timeliness tradition and history of the state. Later the ad showed Rajasthani traditions, rituals, food, richness, heritage, and legacy of Diwali.
Diwali is the most famous and important religious festival among Hindus that is why users demanded to boycott this campaign because of the usage of a heavy Urdu phrase to name a traditional collection exclusively designed for a Hindu festival.
The brand deleted every single Tweet carrying the name or hashtag ‘Jashn-e-Riwaaz’ also removed the ad.
However, making a campaign and running it after some time deleting it, is time-consuming and a result of loss to the company.
Dabur’s Fem Lesbian Karwa Chauth Ad
Well, again target the Hindu traditions and festivals to convey a woke message through ads. Fem a Dabur company did it by making an ‘LGBT woke commercial.’ The company intended to promote their bleaching product along with lesbian Karva Chauth. The company tried to normalize this but miserably failed by both sides. The LGBT community accused the brand of promoting ‘regressive traditions’ such as Karwachauth, read the full OpIndia article here. The majority of Hindus also opposed the ad for once again making a Hindu festival a platform for preaching moral sermons and social justice instead of conveying best wishes to people. Some targeted the ad for glorifying fair skin and indulging in ‘colorism’.
After the heat on social media, Dabur had issued an apology over the lesbian Karwa Chauth ad and had been withdrawn from all social media handles.
This is a clear example too of how a woke commercial made a huge loss in the business.
Anyways I guess you learned a lesson here and you will not use these practices in your business. Please bookmark (ctrl+D) this website so you will get information with less effort check the other articles too.
