After Diwali festive sale breaks 10-year record at ₹ 1.25 trillion and China suffered a loss of business amounting to over ₹ 50,000 crores yes I can say that Atmanirbhar Bharat Become the Biggest Marketing Campaign in India. When this all started and how we did it, it’s a good question and, we are the answer. With our efforts, we made it possible.
What is Atmanirbhar Bharat
On 12 May 2020, PM Narendra Modi endorsed the plan of Self-reliant India or Atmanirbhar Bharat Abhiyaan campaign. This campaign aims to make the country and its citizens independent and self-reliant in all senses. He further outlined five pillars of Atmanirbhar Bharat – Economy, Infrastructure, System, Vibrant Demography, and Demand.
According to www.india.gov.in – “India has faced the COVID-19 situation with fortitude and a spirit of self-reliance, that is evident in the fact that from zero production of Personal Protection Equipment (PPE) before March 2020, India today has created a capacity of producing 2 lakh PPE kits daily, which is also growing steadily”
The Five phases of Atmanirbhar Bharat are:
- Phase-I: Businesses including MSMEs
- Phase-II: Poor, including migrants and farmers
- Phase-III: Agriculture
- Phase-IV: New Horizons of Growth
- Phase-V: Government Reforms and Enablers
“When India speaks of becoming self-reliant, it doesn’t advocate a self-centered system. In India’s self-reliance; there is a concern for the whole world’s happiness, cooperation, and peace.” Hon’ble PM, Shri Narendra Modi
Vocal for Local
The slogan Vocal for Local changed the picture properly of the market this slogan helped to revive Indian Brands, this helped to achieve the objective of Atmanirbhar Bharat with products made in India, but also promoting local brands, manufacturing, and supply chains. Vocal for Local showed the importance of Locally Made in India brands. It helped to expand the country’s start-up ecosystem.
How Atmanirbhar Bharat can Help your Business
Well, in short, I would say make, manufacture Made in India products and all maybe you know it, right? but an accurate answer is long and takes some points or maybe takes some time to implement.
1. Make in India Products/Services
Never make the mistake of importing a cheap product from an enemy country, people will consider you as a traitor or too greedy person they will not hesitate to boycott you properly. Try to make products from our culture and easy to manufacture that will surely give you a high return with goodwill after some time.
The Service Sector in India is at US$ 1,439.48 billion, as Digitalization is in growth there is a wide and broad scope of Entrepreneurship in the Service Sector. Made in India companies are performing well and earning outstanding in the service sector. According to RBI, in June 2021, India’s service exports stood at US$ 19.72 billion, while imports stood at US$ 11.14 billion.
2. Highlight Made in India or Swadeshi
Take an example of Patanjali they use “Swadeshi Swadeshi” too much whether their products are worth the quality or not but they stick the tag on their products of Made in India. They are just enjoying the benefits of producing from their home country for free. If we are contributing towards Atmanirbhar Bharat we should always highlight Made in India tag on our goods and services.
3. Make Social Media Banners As Amul do
If you see Amul, they are boss at using trending heat for marketing. Look at any cartoon they make to present the current situation and boost their brand with home country advantage,
Amul endorsed Atmanirbhar Bharat with their brand promotions, they used Vocal for Local too. Amul Endorse Make in India and StartupIndia too, you can do this too using the same technique Amul is using for your brand.
4. Go Digital
As you see nowadays majority of MSMEs are digital they adopt digital platforms, Social Media, and Using Digital Marketing.
Benefits of using digital marketing are –
- Capture online customers
- Digital marketing campaigns
- Wide scope of Interactions
- Use multiple media types in your marketing plan
- Option of Affiliate marketing
- Having customer’s history using cookies and cache
5. Use Home Country Advantage and Make Reliable Relationship with Customers
Using Make in India, Atmanirbhar Bharat, and Vocal for Local will give you a home country advantage but will you make and retain a reliable relationship with your customers? Never break the trust of customers and if you make mistakes try to solve them on the spot. The trust will make you the Brand and Industry leader so perform wisely and take feedback continuously.
I hope you will use Atmanirbhar Bharat’s advantage and perform better in your sector. Ask questions and comment on what do you want next. Please bookmark (ctrl+D) this website so you will get information with less effort check the other articles too.
