RecipesAdda is India’s first Homemade & health-conscious food delivery Startup. On their platform, anybody can order fresh Home Cooked Food, and anybody can sell Home Cooked Food in nearby areas.
In the Startup Innovation Week 2022, we interacted with RecipesAdda‘s team and had some words. We sent a list of questions to their Founder Mr. Chandan Kumar and got amazing answers from him.
The questions we asked Mr. Chandan Kumar will help you to understand what exactly is his Startup and how it is working, also why should you try RecipesAdda if you want to save yourself from a lot of diseases by solving your daily food problem.
Q&A with Founders feat. Chandan Kumar (Founder RecipesAdda)
Q.1 What was your journey? and how did you become an entrepreneur?
Ans: I’m coming from an engineering background and having more than 9+ years of experience in the IT Industry. I’ve worked with many companies like MakeMyTrip, NDTV, Indiabulls along with few other startups. In Nov 2013, when I moved to Gurgaon to join a new company, I faced a lot of issues related to Food. As It was my first time living away from home so I was not aware about the challenges people face to get a fresh, healthy & hygienic homemade food. In a few months period, I realise how big this problem is because people are struggling for homemade food on daily basis. So decided to work on this problem and make a solution for everyone who stays away from home and looking for “Ghar ka khana”. As the name indicates we started with a recipe listing and then pivoted as a platform where anyone can buy/sell fresh, healthy & hygienic homemade food. We are India’s first “Home-made Food Delivery Platform”.
Q.2 What was the purpose behind founding RecipesAdda and when you founded?
Ans: The key purpose behind RecipesAdda is to make homemade food accessible to everyone who stays away from their home either for study, Job and other reasons. We launched first full version on 5th May 2018.
Q.3 RecipesAdda USP | What makes RecipesAdda different from other food aggregators platforms?
Ans: Please consider below points with respect to the question,
a. We are not a restaurant food aggregator like Swiggy, Zomato, or similar platforms. Here food getting prepared by nearby HomeChefs.
b. Pricing on our platform is affordable to the average customer.
c. People can also schedule orders or purchase weekly/monthly/quarterly food packages.
d. Order customisation based on customer requirements.
e. Encouraging women empowerment by giving a platform to people (especially women) to showcase their cooking skills and earn money & recognition by selling Homemade food on this platform.
f. Multi-Seller feature: People can also place an order from multiple sellers in a single order.
Q.4 RecipesAdda Valuation | What is the current valuation of your company?
Ans: Currently it’s $1.2 Mn.
Q.5 In which series of funding rounds are you right now?
Ans: We are looking for Angel investment currently. Being a tech founder our major investment will go into sales & marketing.
Q.6 What is your team size?
Ans: We are 4 people currently in the team as full-time and 3 people as freelancers.
Q.7 What is the USP of your startup?
Ans: Kindly refer to answer 3
Q.8 Do you think that your startup is providing services at affordable rates?
Ans: Yes definitely. We are delivering homemade food at the best affordable rate.
Q.9 What is your customer base? How many clients/customers do you have? And any revenue achievement?
Ans: We have more than 15k+ customers registered on our platform out of which 9k+ are buyers and the rest all is Annapoornas(sellers). Currently, we are in a pre-revenue state and started getting a good number of orders on daily basis.
Q.10 What is the whole process of onboarding a seller on your platform(Legal formalities too)?
Ans: Anyone who loves cooking and is willing to join our platform, as onboarding process they need to provide any valid Id proof, kitchen photos, and account details in which they want to receive payment.
Q.11 When a seller gets their income in their account?
Ans: It’s weekly basis.
Q.12 Most people do not order food online because they think it is not hygiene enough. Any solution regarding this problem from RecipesAdda?
Ans: We keep hygiene as a top parameter for our each & every order. To achieve the same we provide initial training to our sellers where we need to follow certain guidelines to process an order. Along with that, we mention Do’s & Don’t to make sure we deliver every order fresh, healthy & hygienic.
Q.13 What is the process of ordering and home delivery in RecipesAdda?
Ans: After app installation, the user need to signup as Buyer and after landing on the home page you can see the list of nearby sellers. You can view seller’s menu and add items in the cart which you want to order. We are handling end-to-end delivery of each and every order.
Q.14 As we see Startups like Zomato, Swiggy, MagicPin are acquiring customers by providing them up to 90% discounts on food, what is your strategy for dealing with them?
Ans: As on our platform food prices are very affordable so our first focus will be to encourage customers to give priority to their health by eating homemade food instead of getting 90% off and eating unhealthy, unhygienic restaurants food. Along with it, we are planning to spread more awareness about good food & health because people nowadays are concerned about their health.
Q.15 If a person is highly religious and eats food only from a particular caste community. Is there any option in RecipesAdda to order food from a particular community?
Ans: We respect and values everyone’s religious beliefs. However, on our platform, there are not any categorisation related to a specific community or religious group.
Q.16 Most of the people are working from home right now since the pandemic hit, most are working from their hometown. How RecipesAdda is dealing with this situation?
Ans: Definitely we impacted badly due to pandemic hit. However, during this time we served many people who were covid patient and looking for home-made food. We also tried to reach out our customers who are in need of our services and delivered to them. Currently, we started getting very good traction on our platform from Delhi/NCR and Bangalore which is encouraging for us.
Q.17 What kind of support do you provide to the seller and buyer?
Ans: We have provided a Help section for Buyer & Seller where users can easily connect with our support team via email or call 24×7. And for sellers, we have provided various training videos to easily understand the profile completion, order processing, food packaging, etc.
Q.18 Any achievements your startup earned previously?
Ans: Pre-covid we have reached 200+ orders on daily basis.
Kindly refer to below links for Media coverage,
http://epaper.dainikbhaskarup.com/epaper/edition/1858/oct/page/11
https://ggofindia.com/recipesadda-not-just-a-flash-within-the-pan/
Q.19 Any activity your startup has done for contributing to society?
Ans: Yes please refer below link,
http://epaper.dainikbhaskarup.com/epaper/edition/1858/oct/page/11
Q.20 Any advice for young entrepreneurs?
Ans: Entrepreneurship needs a lot of dedication, many sleepless nights, and patience so when you come into this try to keep yourself strong enough and motivated. Stay focused on the things which help you to move towards your goal closer.
We wish the best for team RecipesAdda for their future success and achievements.
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